The portrayal of women in advertising has been a controversial subject ever since the beginning of advertising. While we may have seen the most demeaning advertisements promoting domestic violence and sexism, it has been getting better. Some advertisers still fail to see women for who they are, but there are a certain few who got it on point with their portrayal of women in the advertisements. We take a look at few of the most empowering ads on women.
1. Always – #LikeAGirl
How many times have you heard people around you saying “stop doing that like a girl” as if doing things like a girl is an insult? How many time have you been told you cannot do something because you’re a girl. Always tries to aim at this stereotype about girls and wants to make #LikeAGirl mean amazing things because being a girl is being powerful and capable of doing great things.
2. Hello Flo – First Moon Party
Periods, the one thing that exists but people don’t want to discuss about. Every woman goes through menstrual cycle and it’s not something to be ashamed of. Whenever the topic comes up, people choose to not talk about it because the mere thought of women menstruation is icky. Hello Flo, in a hilarious way, breaks down all these stereotypes about menstruation, pads and puberty.
3. Sport England – This Girl Can
Body shaming has been an issue surrounding our society since a long time now. Young girls are ashamed of their body and harm themselves because they’re called fat. Every ad we see has young and slim women, as if that’s what you need to be in order to be considered as a part of this society. Sport England’s This Girl Can is a body positive ad that doesn’t make women feel ashamed of being who they are. It empowers them to be the best versions of themselves.
4. Blush and Dove – Change The Rhyme
As a child we’re all taught about a nursery rhyme that, now we understand, gets beauty all wrong. Chubby cheeks, dimple chin, rosy lips and teeth within is a rhyme that was taught to us when we wear 4. It’s still being taught, which just shows that our perception of beauty hasn’t changed a bit. Blush and Dove’s Change The Rhyme campaign is a step towards breaking beauty stereotypes and redefining women.
5. Nike – Da Da Ding
Celebrating women in sports and promoting the importance of sports among women in India, Nike’s Da Da Ding featuring women athletes is a massive step towards empowerment. In India, playing sports is usually considered as something that boys and men do. The remote part of India is still unknown to the wonders of women athletes who have been making us proud on a global platform. Da Da Ding aims at making people aware how there’s a world beyond male athletes and sports.
Empowering women for the better.